Marketing Quick Start

October 24, 2017 Written by: Kelly Nygard

You probably already know that Live 2 B Healthy® conducts senior fitness classes in senior living communities across the United States.  Working in joint partnerships with senior living managers, we strive to help increase the independence of their residents through fitness classes that emphasize balance, flexibility and strength.  Did you also know that, in addition to fitness classes, we provide unparalleled marketing support?  We know that in the senior living market, our communities face ever-more-challenging competition.  As always, marketing budgets are tight and the pressure to fill beds is intense.

Live 2 B Healthy® is a win-win proposition in terms of marketing.  Not only do we help keep your current residents in place by helping to reduce falls (see our study on how we reduce falls by 47%!), but we help your community differentiate itself from the competition by helping you market as “THE Community that promotes wellness and fitness for their residents”.  We provide the tools to help your marketing department stand out from the competition and fill those beds!

What type of tools, you ask? This Marketing Partnerships Infographic

highlights many of the amazing materials that come FREE with your senior fitness classes. Our corporate marketing department will work with your team to ensure that all materials are customized and tailored to your community’s specific needs.  Have an idea for something that doesn’t appear here?  Contact your Regional Owner or our Marketing Department and we will work to help you design something that will bring your ideas to life.  Our goal with our marketing materials is to help you attract visitors to see your Live 2 B Healthy® classes in action.  More visitors = more future residents!

If you are a Marketing professional in a senior living community, and you have empty beds to fill, you have probably already tried advertising in the local papers, working with placement coordinators and holding open houses.  Why not try setting your community apart by working with Live 2 B Healthy® to spread the word about your fabulous new senior fitness program?

Don’t just take our word for it.  The following testimonial was recently provided by one of our partnership communities:

Dear Kelly, Live 2 B Healthy®, and Senior Community Marketing Directors,

We (The Heritage Downtown) are so happy we’ve partnered with Live 2 B Healthy®.   Not only does L2BH lead our fitness program at The Heritage Downtown, assisting us in providing the highest quality of life for our active senior residents, they also provide the marketing materials which allow us to easily illustrate our competitive advantage in this challenging and competitive senior living market.  They really do provide so much more than just a fabulous fitness program!  

 Our residents and staff rave about our L2BH fitness program!    Billy, our Activities Director, highly praises L2BH on their “wonderful and extraordinary Company communication, direct line to Joe Bettencourt for efficient coordinating of programs, and the trainers’ attentiveness to each resident’s individual experience.”     All our residents and staff compliment the trainers on their engaging, respectful and dedicated presence to our residents wellbeing and our senior community overall.

 

Sincerely,

Jenny Shively

Community Relations Director

The Heritage Downtown

Categorised in: Marketing Toolkit