Categories for Marketing Toolkit

FAQs About Our New Email Marketing Program

March 20, 2018 Written by: Kelly Nygard

Thanks to all of our communities who responded to our email survey, we have found the areas of concern and questions that our communities have regarding our new program.  Following are the answers to a few common questions that have Continue reading →

Help Us Spread YOUR News!

March 15, 2018 Written by: Kelly Nygard

As a long-time fan of Constant Contact (I began using around them around the time they launched in 1995), I have been continually amazed at the effectiveness of email marketing for small businesses.  Recently, quite by accident, I found out Continue reading →

Are Your Competitors Afraid of You?

February 9, 2018 Written by: Kelly Nygard

During my early morning blog scan over a cup of coffee, I came across another thought-provoking post on the Senior Housing Forum.  The post was discussing a recent Facebook survey they had posted asking senior living leaders “what scares your Continue reading →

Facebook Multi-Tasking Part II

January 30, 2018 Written by: Kelly Nygard

As a Marketing Director, I subscribe to various blogs and online forums, and, quite often, I read something that piques my attention and gives me an idea for a blog post.  That is what happened when I read the following Continue reading →

Are Occupancy Rates Falling?

January 4, 2018 Written by: Kelly Nygard

Most mornings, I find myself reading through the Senior Housing Forum blog to keep up on industry concerns and news.  There is usually at least one new article that catches my eye, and this morning’s had to do with a Continue reading →

Balanced Wellness

December 14, 2017 Written by: Kelly Nygard

At the request of our Regional Owners at our last National Conference in July 2017, we have updated our Wellness Wheel.  The wheel “did the job”, but was difficult to present in our co-branded community tri-folds that we provide to Continue reading →

Facebook Multi-Tasking

December 14, 2017 Written by: Kelly Nygard

This morning, I listened to a wonderful free webinar from a company called G5, which I found via Senior Housing Forum.  If you scroll to the bottom, you will see the link and it is a free webinar.  If you Continue reading →

Are Videos The Future of Social Media?

November 3, 2017 Written by: Kelly Nygard

How do you market your community?  Magazine ads, newspaper ads, senior service referral companies?  It’s not too hard to make a list, because many senior communities use similar strategies.  Do you consider your website and social media part of your Continue reading →

Marketing Quick Start

October 24, 2017 Written by: Kelly Nygard

You probably already know that Live 2 B Healthy® conducts senior fitness classes in senior living communities across the United States.  Working in joint partnerships with senior living managers, we strive to help increase the independence of their residents through Continue reading →