As we emerge from the challenges of the pandemic, many of us are realizing that it’s a whole new world out there when it comes to marketing strategies aimed at attracting new residents. Community marketing messages now place even greater emphasis on resident safety and the use of technology to combat isolation. To adapt, communities are embracing new delivery methods such as virtual tours and leveraging their websites and social media platforms to amplify their voices.

At Live 2 B Healthy®, we understand the importance of promoting resident safety, health, and fitness. That’s why we offer our community partners a comprehensive library of marketing support materials. These materials serve as powerful tools to showcase their commitment to resident well-being. Many of our community partners are adopting non-traditional marketing approaches, utilizing our co-branded marketing materials to attract new residents. By highlighting their unique Wellness Program, they differentiate themselves from others in the market.

Incorporating our SEO fall prevention messaging, we provide our community partners with compelling content that emphasizes the significance of falls prevention. By highlighting the importance of our fitness programs and the positive impact they have on resident safety and well-being, our partners can effectively communicate the value they offer. Together, we can create engaging marketing campaigns that resonate with potential residents and highlight the unique benefits of living in their community.