Many of us are kicking off 2021 with the realization that ‘it’s a whole new world out there’ with marketing to attract new residents. Communities are changing their marketing message to reflect even more emphasis on resident safety and the use of technology to alleviate isolation. New marketing messages are paired with new delivery methods, as communities adapt to virtual tours and amp up the voices of their websites and social media.
Live 2 B Healthy® provides our community partners with a robust library of marketing support materials to promote their communities’ commitments to resident safety, health & fitness. Many of our community partners take a non-traditional marketing approach with our co-branded marketing materials to attract new residents, by leveraging and explaining why their community’s Wellness Program is different than others.