This morning, I had an opportunity to listen to a webinar sponsored by Constant Contact based on using email marketing for non-profits.
- 38% of all online donors are inspired to give from an email
- Not sending emails means leaving funds on the table
- A (automated) marketing plan is a MUST
Common Goals
- Standing out amongst other causes
- Increasing awareness – education
- Raising funds/donations
- Growing membership base
Failure of Email Marketing for Non-Profits: #1 Reason Underperforming emails is caused by weak design
Subject Line:
4-7 words
Capital letters (treat as heading)
limit punctuation
Not just September 2018 Newsletter
Pre-Header Text – Put September 2018 Newsletter here
From Name
**Non profit tech for good – great blog** www.nptechforgood.com – sign up for newsletter/blog
650% higher engagement rates for posts/images that include images – know that Constant Contact has images for free as well.
20 Lines of text or less. A paragraph and call to action should make up the composition of the email.
Headlines: 22 pt font
Body Text: 14pt font
Use “Read More” as opposed to writing it all out in the email. 5 column layout at bottom can be used effectively for buttons to “Learn More”
WIIFM: What’s In It For Me?
Events Campaigns – Announcement (4 weeks before)/One week reminder/last chance reminder (1-2 days before)
20% open rate average for non-profits
