Our Company
Live 2 B Healthy® seeks to inspire seniors to live longer, healthier lives.
Live 2 B Healthy® is dedicated to inspiring seniors to lead longer and healthier lives through falls prevention fitness programs. As a pioneer in the senior falls prevention fitness movement since 2008, our company has witnessed remarkable social and physical benefits for elder care residents. We take pride in providing falls prevention fitness services to residential communities, enabling them to support a healthier lifestyle for their residents.
At Live 2 B Healthy®, our passionate team works with seniors of all shapes and ability levels, offering enjoyable and sociable opportunities to improve strength, balance, and flexibility in a fun group setting. Our program, designed by owner Cory Czepa, aims to create better senior housing experiences and promote active aging.
To measure the progress of our participants, we conduct baseline tests twice a year. The results consistently demonstrate increased strength, balance, flexibility, emotional resilience, and sociability among the seniors who join our classes.
Our services perfectly complement the activities organized by a community’s Activities Director, providing additional socialization opportunities for seniors while simultaneously enhancing their balance, mobility, and strength.
Company History: Live 2 B Healthy® was founded by sports professional Cory Czepa in 2008 and has since experienced steady growth across the United States. In 2010, the company adopted a franchise business model to bring Live 2 B Healthy® to the growing population of seniors in the USA. Recognizing the need for continued smooth expansion, Cory brought in a team of partners in 2011 to ensure the company’s sustained success.
Our Vision
Live 2 B Healthy® provides a bridge to renewed independence for older adults.
Our Mission
Live 2 B Healthy® provides a proven, flexible approach to falls prevention through education, fitness and community.
Leadership Team
Founder & President
Cory Czepa’s life-long passion for fitness has evolved into his career and life purpose. Starting eleven years ago, Cory began helping others renew their commitment to fitness as he became a personal trainer specializing in post-rehabilitation, core stabilization, flexibility and stretching, functional training, postural retraining, nutrition and weight management.
Cory and his wife Sarah have built a successful in-home training and nutrition business, training clients in total body awareness and wellness. They also own a thriving health club in the Twin Cities area. In 2008 Cory started Live 2 B Healthy®, and immediately saw compelling physical and emotional improvements across class participants of all ages and sizes. Using carefully selected stretches and exercise routines, Cory has designed the Live 2 B Healthy® program to coax sedentary seniors into enjoyable social opportunities that allow them to stretch limbs and joints, while boosting both their physical health and quality of life.
Partner/Accounts Payable
Sarah Czepa has turned her life-long passion for health and fitness into a thriving career. Since the year 2000 Sarah has been a personal trainer, where she helps middle-aged adults to achieve the fitness levels for enjoying full, long and active lives. Sarah and her husband Cory have owned a fitness center and nutrition business since 2004, and they continue to make fitness a priority in their personal and professional lives. Sarah joined the board of Live 2 B Healthy® in 2012.
Partner/Finance
Rick Shepley brings over forty years of strong leadership in the Financial Services industry, including executive and entrepreneurial positions in Commercial Banking, Merchant Banking, Private Equity and Mortgage Banking. In addition to his impressive professional leadership, Rick makes time for many philanthropic initiatives including current service on four boards of directors, and a history of service to Children’s Hospital of St. Paul, United Way of St. Paul, the Science Museum of Minnesota and several higher education organizations. Rick has been certified by the American Council of Exercise, and leads an active lifestyle with his family.
Partner
John Meyers has built a reputation for start-up and turn-around leadership throughout his forty-year career in retail, manufacturing, consumer goods, energy, and financial services. John began his career in Operations within the Financial Services industry, eventually growing into leadership and then executive and consulting positions helping others to build organizational and team capability. John has a track record nationally and internationally across industries for turning business chaos into consistent peak performance. Having experienced first-hand the positive impact of fitness training, John joined Live 2 B Healthy® in 2011.
Partner
JP has worked with stakeholders to build or enhance the company’s infrastructure including marketing, web presence, operations training, franchise advisory board relationships and business operating processes. So proud of our wonderful franchise owners who help seniors rebuild their strength and independence, every day! JP joined Live 2 B Healthy® in 2011.
Vice President
Bryan Schreifels has been a results-driven business leader with extensive experience building businesses in both startup and established environments for the last three decades. He has a deep operations and sales expertise with a solid track record of exceeding goals. Bryan has been involved in franchising for most of his career as a franchisee, area developer, multi-unit manager, executive, and an owner of three businesses. He has a Bachelor of Science degree in business and marketing.
Bryan strongly believes that fitness is a lifestyle for all ages. He joined Live 2 B Healthy® in 2013.
Marketing Director
Kelly Nygard is Director of Marketing for Live 2 B Healthy®. She has over 25 years of marketing, management and entrepreneurial experience and is so excited to be part of a growing business that promotes health and a healthy lifestyle! Kelly loves the challenge and the creativity that marketing provides. With the ever-evolving influence of the internet, the pace of how businesses market themselves and what they have to learn and change to stay on top of their game continues to change constantly. Kelly is a proactive, can-do person who sees life as a continual challenge and problems as opportunities for growth. Kelly has a BA in English and is a Certified Social Media Strategist.
Kelly believes that maintaining both a healthy body and a healthy spirit is the key to abundant life. She joined Live 2 B Healthy® in 2014.
