As a woman in my mid-fifties who works in the field of senior fitness, I am particularly interested in what I can do now, at my age, to make sure that I am best able to enjoy (remain active and Continue reading →
How do you market your community? Magazine ads, newspaper ads, senior service referral companies? It’s not too hard to make a list, because many senior communities use similar strategies. Do you consider your website and social media part of your Continue reading →
You probably already know that Live 2 B Healthy® conducts senior fitness classes in senior living communities across the United States. Working in joint partnerships with senior living managers, we strive to help increase the independence of their residents through Continue reading →
We want to publicize the fact that we offer FREE senior fitness classes in local communities around the country. As the Director of Marketing for Live 2 B Healthy®, I spend a lot of time thinking about how we can Continue reading →
One of the biggest challenges in marketing is reaching people where they are. This is especially true now in the age of so many social media channels. Some people prefer to respond to emails, some to phone calls, some like to watch Continue reading →